> For the complete documentation index, see [llms.txt](https://veloriz-network-ltd.gitbook.io/veloriz-network-ltd-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://veloriz-network-ltd.gitbook.io/veloriz-network-ltd-docs/usdvlr-required-for-on-chain-advertising-network.md). # $VLR Required for On-Chain Advertising Network Turning Visibility Into Ecosystem Utility Building a strong project is only one part of entering the digital-asset market. Everyone understands visibility matters. New projects need to introduce themselves to users. Established projects need to remain visible, communicate updates and reach new communities. Investors and ecosystem participants, meanwhile, need efficient ways to discover projects, products and opportunities without having to navigate fragmented platforms. The Veloriz Advertising Network (VAN) is designed to provide this visibility layer within the Veloriz Ecosystem. Projects will be able to purchase advertising and promotional placements across designated Veloriz interfaces using $VLR tokens. These placements may include project advertisements, promotional campaigns, featured discovery positions and other premium visibility opportunities supported by the ecosystem. This transforms advertising from an external service into another source of $VLR utility and ecosystem activity. **A Marketplace for Attention** The Veloriz Advertising Network creates a structured marketplace where projects can compete for visibility based on their promotional needs. A project may use $VLR tokens to access different levels of exposure, from standard advertising placements to premium discovery positions designed to place a project in front of a larger or more targeted Veloriz audience. The system may support different advertising formats and placement categories, allowing projects to select campaigns according to their objectives and available budgets. The intention is not simply to place advertisements. It is to create a project discovery environment where users can discover new ecosystems, products, token launches and opportunities while projects gain access to an audience already participating within the Veloriz ecosystem. **$VLR-Powered Advertising** Advertising fees within the Veloriz Advertising Network will be denominated and settled in $VLR. As ecosystem activity grows, projects seeking greater visibility create an additional source of transactional demand for the token. The resulting relationship is straightforward: More Projects → More Advertising Demand → More $VLR Utility → More Ecosystem Transactions Projects that want to reach the Veloriz community therefore participate in the same economic ecosystem they are seeking to benefit from. **Premium Discovery** Beyond conventional advertising, Veloriz can introduce Premium Discovery placements. These placements may provide enhanced visibility for eligible projects across designated discovery areas of the ecosystem. Premium positions could be used for New project discovery, Project campaigns, Upcoming token sales, Ecosystem announcements, Product launches, Community campaigns, and Featured opportunities. Placement does not constitute an endorsement by Veloriz. Promotional content will remain subject to the applicable advertising, disclosure and platform requirements. **A Sustainable Utility Layer** The Advertising Network gives projects another reason to acquire and use $VLR beyond token-sale participation. A project may first acquire $VLR to obtain Launch Access, later use $VLR for advertising and discovery, and continue using the ecosystem as it grows. This creates recurring utility rather than one-time token usage. The long-term objective is to build an ecosystem where projects spend $VLR to access infrastructure, users spend time discovering projects, and the resulting activity contributes to the economic utility of the Veloriz network. > Veloriz is not only building a place where projects can launch. It is building an ecosystem where projects can launch, grow, gain visibility and reach the communities they are building for. Through the Veloriz Advertising Network, visibility becomes infrastructure and $VLR becomes the medium that powers access to it. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://veloriz-network-ltd.gitbook.io/veloriz-network-ltd-docs/usdvlr-required-for-on-chain-advertising-network.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.